Atlantis Casino Resort Spa is a Four Diamond resort destination recognized for luxurious accommodations, award-winning dining and casino gaming.
Objective: Atlantis Casino Resort Spa wanted a landing page that would help drive new sign ups for their login.
Role: Developed and implemented new login landing page including copy and assets.
Strategy: Atlantis Casino Resort Spa rolled out a new login experience for their guests and needed a landing page that would help highlight new and improved features as well as drive sign ups.
For this project, I was responsible for creating the new landing page including writing the copy and creating the images. In order to drive new sign ups, we needed the content to be engaging. We promoted some of the most popular features up top and incorporated GIFs to better illustrate what they look like once a guest is logged in.
We also incorporated call-to-actions in a contrasting color that stood out from the rest of the landing page design. Other features like contests and club offers were included to attract more guests to create a login account.
Results: Atlantis Casino Resort Spa saw a 32% increase in account activations from the previous month prior to launching the new landing page.
Company:
Atlantis Casino Resort Spa
Project:
Landing page creation and optimization
